This was a project I completed during my time studying at University College Falmouth and went towards completing my degree.
Icon Cinema is an independent cinema for people who devote their lives to great film. It is for people dedicated to the art of good cinema so much so that they treat it as if it were a religion or new order. The design of the brand uses biblical references and religious symbolism to express this passion for film. Actors are seen as icons, and portrayed as if they were saints. Famous one liners become important texts and film reviews become gospel. Icon Cinema puts good films first and insists, seeing really is believing.